BB cream: the reasons for a successful planetary beauty

BB cream could only meet with success

With such initials, the BB cream could only meet with success. The main reason for this cosmetic craze? Its triple promise: a 3 in 1 cream to unify, correct and give radiance to the skin. Beauty decryption.

In Europe, they make their arrival in the cosmetics department at the beginning of the 2010s. They are the BB creams or “BB cream”, cosmetic become a basic beauty in only a few years.

The Swiss cosmetic knife, which was born in Germany in the 1950s, has its first glory in South Korea, a moisturizer, a corrector, a booster and a protector. The first consumers of beauty products on the planet, the Koreans, porcelain complexionists, use since 1990 this type of product to camouflage the suites of aesthetic interventions like laser peeling and other aggressive treatments. A cream concept “three in one” that emulates: BB cream is the first hybrid product that combines care and make-up and thus offers an alternative to the foundation often considered too covering.

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